September 23, 2020 0

It is Time to (Re)Welcome Versus (Re)Open

Posted by:Bridie Kruck onSeptember 23, 2020

Guest post from Lee Odess.

Research from the Bureau of Labor Statistics (BLS) states that average employee tenure in 2018 was roughly four years. With the worldwide shut down due to the pandemic and the recent start of getting back to work, we are embarking on a highly unusual circumstance: a new opportunity to create a first impression. Though onboarding has typically been reserved for new hires, has there been a time when this first impression has had more importance? 

This first impression is essential because of the need to create trust. 

The majority of employees are worried. They are concerned that returning to their workplace increases their chances of getting sick. And their potential infection has a ripple effect to the rest of their lives – their concern isn’t singularly for their own well being, but what could happen if they bring the sickness home and infect their loved ones.  A recent Edelman Trust Barometer special report called “Workplace Trust and the Coronavirus,” captured that just 14% of employees trust CEOs or senior managers to lead the return to work. Only half believe their offices are safe. I read that as “we have much work to do, and we need to do it right.” 

After a recent talk with WhosOnLocation, they used a phrase that stuck with me and inspired this article. I noticed they were using the word “re-welcome” versus “reopen.” In a time and place like now, when words and rhetoric matter, the stakes are so high and we need to be empathetic to build trust with our employees. Framing and treating this as a “re-welcome” versus a “reopen” makes a ton of sense to me. 

Reopening is very transactional. Re-welcoming shows compassion. 

So what are some ways you can re-welcome your employees back? There are quite a few well-documented strategies starting to appear on the web, here are some that I see start to get implemented by companies that prioritize their employees trust at the center of their re-welcome back plan: 

  1. Bring in or create a seat at the table for people that understand behavioral sciences. It is OK to admit that you and your peers at the leadership table may not be the experts that are needed right now when it comes to what to do. Be the leader who recognizes, uses excellent self-awareness, and reaches out for help. 
  2. Have the right balance of tools and processes in place with human interactions. The tools and processes can help deliver a consistent experience, which is critical in building trust.
  3. When selecting technology partners, ask questions to get to know them beyond the technical specs. Find out if they share or complement the vision you have for what it will take to bolster trust with your employees.
  4. Speak frequently and with transparency. As a company grows, this one becomes more challenging. There is typically a desire by communications departments to get involved, slowing down the speed of which you communicate to your employees and, in some cases watering it down so much you lose the crux of the message. Find that balance and challenge yourself to be authentic in times of uncertainty. 

Right now, in times of uncertainty, where would you want to go back to work? One that is “reopening” one that is “re-welcoming” you back? I want to be re-welcomed.  

 

Lee Odess is one of the most accomplished and knowledgeable Building Access experts in the world.  He is the Founder of E+L+C, and former executive of Allegion, a billion-dollar manufacturer in the lock and access control industry. He also served as an Executive of Unikey, a start-up that pioneered the IoT/smart lock/smart physical access control industry and began his career as an Executive with the first cloud-based physical access control manufacturer, Brivo.

Currently, Lee is the founder of www.InsideAccessControl.com and www.InsideVisitorManagement.com, a media and blogging platform focused on the physical access control and visitor management industry, and Group337, a Growth Studio focused on business creation in the commercial real estate, proptech, and smart home markets for small to large companies in the security, access control, and IoT industry.

Subscribe now



Leave a Reply

Your email address will not be published. Required fields are marked *

© WhosOnLocation 2020