New WhosOnLocation Website

Bridie Kruck

3 minutes read time

February 22, 2021

We are very proud to announce the launch of our redesigned WhosOnLocation website.  

Considering the lifespan of a website is 2 years 7 months on average – it was certainly time to rethink, and refresh.

How we decided it was time to refresh

We started with taking an inward look and asked ourselves if: 

  1. Our messaging had evolved (by gosh it had).
  2. Had our content strategy changed (yes, got to keep evolving).
  3. Had the industry evolved (sure has and gosh it’s exciting).
  4. Were we keeping up with design trends (did someone say dark ages?).
  5. Was the site mobile responsive and did it look great on these devices (it certainly didn’t).

It was a resounding yes from the whole team to redesign the site!

Our path to a new site

We followed a simple 7 step process (design might challenge me on the use of the word “simple”). 

  1. User testing. Before we even started talking about design we user-tested our old site. Deep diving into where customers and prospects struggled, what they loved, and what they thought we could do better. 
  2. Wireframes. The feedback from the user testing informed our design and our first set of wireframes. 
  3. Internal testing. We shared the wireframes with our internal team to rip apart, challenge our thinking and offer new suggestions. 
  4. Revision, revision, revision. Using the feedback from our internal testing we did several rounds of revision until we had our slick new design. 
  5. External testing. We invited a group of external testers to review the new site. Asking them to tell us what they didn’t understand, what was awesome, and where we could make improvements. 
  6. Deep in the code. Our design team got deep into the code. Building the new site. Normally a chatty bunch, we had months of barely a peep out of them. (Don’t worry they are back to their normal selves:)). 
  7. With the help of our DevOps team, we pushed the site live! 

What we’ve learned 

As with any project, it’s great to look back and see what we have learned to take to our next website refresh. Learnings are gold. 

  • As much as you plan, unexpected challenges will crop up, and deadlines will be pushed.
  • What seems like a simple design, generally isn’t. 
  • Things take way longer than anticipated.
  • Keeping the current site and building a new one internally at the same time is challenging.
  • Design and development don’t always match. 

Take a look and tell us what you think

We hope you love the new site as much as we do. As always we welcome your feedback, if you have feedback to share good or bad please click here