Looking to the sky through lobby roof

Why the lobby will be extinct soon and other future predictions


8 minutes read time

January 24, 2017

Recently we had the opportunity to discuss all things future with Morris Miselowski, a global, full-stack, business futurist
Morris shared his thoughts on the future, innovation, artificial intelligence, what place lobby rooms will have in times to come, and using augmented reality to improve Health & Safety training with us. Here’s what he had to say. 

On. The Future


As a global Business Futurist, Morris Miselowski is an in demand Presenter and sought after international Broadcaster that can be found regularly whispering in the ears of CEOs and key decision makers around the planet for companies like MasterCard, Visa, ANZ, NAB, BNI, Westpac, Investec, Microsoft, IPSOS, Activision, BP, Oracle, Bupa, Ernst & Young, Lufthansa, NZ Tourism Export Council, Australian Tourism, Horticulture Australia, Monash University, Metricon, Built, Pharmacy Guild of Australia, Sealy, Simmons, Serta and Caltex amongst many others.

He has an insatiable appetite for new ideas, new practices, and all things future and is constantly finding incredible future driven ways for his clients and audiences to be more profitable, productive and happy. He’s curious about the world, what makes it work, and how you can make a mark on it and sees everything through the eyes of Humans, never getting carried away with the technology.

He doesn’t wear blinkers, doesn’t deal in clichés, hype or hysteria, but instead keeps forever ahead of developments across 140 plus industries, because he knows that innovation is found at the boundaries between disciplines, not by narrowly focusing in on one sphere or the hottest fad.

Morris is not headline-centric, doesn’t tow a politically correct party line and has built his formidable reputation and staggering successes by telling it just like it he foresees it.

This is why Morris has, for the last three decades, been firmly placed amongst the world’s leading futurists, thought leaders and transformation provocateurs.

How did you first get interested in what the future holds?

I’ve never been any other way. I have always been quite satisfied with and loved science fiction. When I started out in Marketing and Business Strategy I quickly learned that what matters is tomorrow, not what’s happening right now, or what happened yesterday. You have to always be thinking of ways that the world might evolve and use that information for decisions in business instead of just joining the status quo.

What’s the best part of your job?

The variety and the mental gymnastics. No two minutes are ever the same when I am solving issues. I enjoy thinking differently.

Can you give us a summary of what the future holds?

Business, existence, innovation, utopia.

People often think the status quo will shelter us but if we offer our products in the same way we always have, we risk extinction.

Thinking about Hotels, who would have predicted that Airbnb would have happened?  This is a prime example of how one disruptive innovation can happen that sees industries literally fall away from it.

In an ideal world, we would strip away the history from business, the marketplace doesn’t care about that.

If we don’t take our cues directly and embrace opportunity we risk being overtaken by a better way of doing things.


You speak of our existence being one innovation away from becoming irrelevant or extinct, can you talk me through that?

Great business ideas don’t limit themselves. There are different metrics of success, and in some ways, it’s like taking a bet. Considered approaches are will be the natural revolution and if that doesn’t happen yes industries and businesses risk extinction

know future, think future, do future


Last time we heard you speak you noted there were 187 ‘Unicorns’ and that the first ‘Decacorns’ are emerging, do you see a ceiling for this kind of growth as we switch to an information economy?

In terms of ‘Decacorns,’ we have seen some big businesses literally explode. We are not in the knowledge economy yet but definitely moving toward it. We have more data than ever before and that is impacting every area of business.

Most of these companies (for example Airbnb or Dropbox) are ‘disruptive’ in nature – do you have a good idea of what the next major disruptive technology to emerge will be?

Most likely machine learning and artificial intelligence. Humans have the ability to think 5 million things at once – the next holy grail is pushing into Artificial Intelligence.

Machines will soon have the ability to sift through data knowledge and outsource thinking, thus outsourcing industry.

We are starting to see some huge advances in device-to-device communication which will have an impact on every industry.

Can you talk us through ‘unbundling’?

 Unbundling is my way of coming to terms with the future.

Historically in business, the banker did everything in the banking supply chain, controlling all means of production. Competitors were also like-minded and often similar sized big corporations.

Now, what you see is more of a revolution model coming through, where after 30-40 years of digitization we can now manipulate the production chain.

Through the digital revolution, outsiders started to question the system. Then you get examples of innovation that are mixing up the status quo, for example, Bitcoin. Now there are more niche providers of services as part of the production chain.

This whole situation is underpinned by the ability to connect and move forward to a more ‘seamless world’. By that I mean when we get to a point where mundane tasks become as easy as possible to do. Now we are moving into a ‘frictionless space’.

Large digital organizations will need to be frictionless and can’t work in isolation. Collaboration is the future and an API is the machine response to this lifelong human quest.

On. Visitor Management

We work in the visitor management space, is there an example of the most futuristic lobby you have been to or heard of you can share with me?

The lobby space used to represent evidence of who we were, physicality and the number and status of people in a business. Today we form those impressions far long before the lobby is entered and they are influenced by many different areas and context.

The future of a lobby isn’t really going to be a lobby at all. You can see it happening in big hotels around the world, like at the Shanghai Marriott where a concierge greets you with an iPad to check you in and out. That’s an example of things moving toward in a frictionless way – it’s about using tech for customer service because of course no one really wants to stand in a queue.

I don’t think in say 150 years there will be any foyer rooms but I think those spaces will be more about what your organization wants to say than dedicating wasted space to a front of a building.

These spaces will be utilized for what a customer or individual needs at the time, a space that can adapt, move and be melded so lobbies will be more pragmatic. After all, building space is expensive to build and run. So the lobby of the future will be absolutely purpose built, and it will be multi-use, adaptable, incorporating collaboration and it will let the situation dictate the use.

We are quite interested in hearing about virtual and augmented reality and your thoughts on how that might progress in the Health & Safety space?

I think the use of VR and AR is a distinct certainty for Health & Safety training. Having spoken with providers it makes sense as induction and training are often in a time or place that makes no sense. With these developing technologies, training can be applied when and where it’s required.

There is a bit of talk of nano-degrees which are a skill set or qualification relating to a specific piece of information around at the moment. This kind of learning allows people to stay consistently up to date with best practice when doing a task and can make ensure learning is applied and coming at the right time.

We have seen this concept applied to surgery and war training and it makes total sense that these practices will move into the Health & Safety training space soon.

Do you have any thoughts on the future of visitor management? How soon will robots be leading us to our meeting or hotel rooms?

What we are seeing now is technology moving into a participatory phase. I see 15-20 years down the track being able to walk into an airport, technology recognizing that I’m there, and informing security of that.

The future of visitor management will be seamless and everything that needs to happen will do so in the background. Take for example light sensors, we are already well into the conversation of things happening if and when we want and need. This technology is rich and hidden. Our role as service and technology providers is to give a more seamless and richer experience to our visitors, so whatever gets us there will be the future.